Abstract
- Google is taking pictures at Apple in its advertising and marketing efforts, highlighting iPhone shortcomings in RCS implementation.
- RCS messaging is the brand new business normal, providing options for a greater texting expertise much like iMessage.
- Apple is gradual to undertake RCS to maintain customers throughout the Apple ecosystem, however is about to undertake it in fall 2024.
There’s nothing extra entertaining than some good outdated pettiness between two tech conglomerates which have a better mixed market capitalization than simply two nations’ GDPs, however that’s what we now have right here. Apple and Alphabet (Google) have little or no love for one another, and nowhere is that extra felt than when each corporations take pictures at one another of their advertising and marketing efforts. Just lately, Google has turned up the wick relating to preventing Apple’s market share, resulting in the “Finest Telephones Perpetually” marketing campaign that has poked enjoyable on the iPhone 15’s USB-C implementation and the shortage of Apple RCS assist. That brings us to the newest Google-Apple spiciness, as Android’s new Google Messages touchdown web page brags that RCS is coming to iPhones this fall.
What iPhone getting RCS means for Android
We’ll nonetheless be in inexperienced bubbles, however our footage should not be blurry anymore
Android’s web site debuted a brand new Google Messages touchdown web page that reveals off all of the options that the messaging app supplies to customers, comparable to synthetic intelligence integration, private stylization, and security measures (through 9to5Google). One particular card showcases RCS-specific options, comparable to high-resolution pictures and movies. Upon clicking on “See extra options” and scrolling right down to the underside, a juicy quote reveals itself. It says, “Apple has introduced will probably be adopting RCS within the fall of 2024. As soon as that occurs, it would imply a greater messaging expertise for everybody.”
RCS is changing into the brand new business normal
In case your popcorn wasn’t already salted and buttered up after the Android web site referred to as on Apple to “repair texting,” then there’s no higher alternative to stroll to your kitchen. Since texting turned mainstream, the brief message service (SMS) and multimedia messaging service (MMS) have been business requirements, however with none end-to-end encryption and the shortage of any actual options, it’s been surpassed by a comparatively new normal in wealthy communication companies (RCS) messaging. RCS messaging permits options that can make texting really feel extra like utilizing prompt messaging companies or iMessage between two iPhones.
Apple has been gradual to undertake RCS messaging as a result of it needs to maintain individuals reliant on the Apple ecosystem and iMessage, forcing any texts between Apple and Android units to be despatched utilizing the older MMS and SMS strategies. In November 2023, Apple confirmed it could undertake RCS in 2024, however you shouldn’t thank Google for persuading Apple. Thank the European Fee. Texting somebody throughout the Android and iPhone picket line will nonetheless be annoying till later this 12 months, however Google’s RCS-gloating at Apple’s expense continues to be wildly entertaining.