Replace, July 5, 1:50 p.m. PT: Apple has informed IGN that it has now accredited the Epic Sweden AB Market app, and that it is requested Epic to repair the looks similarity difficulty in a future submission. Epic Video games confirmed this with an replace on its X/Twitter account, which you’ll be able to see under.
Replace: Apple has knowledgeable us that our beforehand rejected Epic Video games Retailer notarization submission has now been accepted. https://t.co/tl5LY1aQD6
— Epic Video games Newsroom (@EpicNewsroom) July 5, 2024
Earlier story as follows:
Fortnite developer Epic Video games has referred Apple to the European Fee over its rejection in bringing its sport retailer to the EU, Epic stated in an announcement on X/Twitter on Friday.
Within the X/Twitter thread, which you’ll be able to learn under, Epic says Apple has rejected the notarization submission of its sport retailer twice. The explanation given by Apple, Epic says, is similarities between the Epic Sport Retailer’s “Set up” and “In-app purchases” buttons and Apple’s “Get” and “In-App Purchases” labels.
1/3 Apple has rejected our Epic Video games Retailer notarization submission twice now, claiming the design and place of Epic’s “Set up” button is simply too just like Apple’s “Get” button and that our “In-app purchases” label is simply too just like the App Retailer’s “In-App Purchases” label.
— Epic Video games Newsroom (@EpicNewsroom) July 5, 2024
3/3 Apple’s rejection is bigoted, obstructive, and in violation of the DMA, and we have shared our considerations with the European Fee. Barring additional roadblocks from Apple, we stay able to launch within the Epic Video games Retailer and Fortnite on iOS within the EU within the subsequent couple of…
— Epic Video games Newsroom (@EpicNewsroom) July 5, 2024
Epic, nonetheless, argues that Apple’s “rejection is bigoted, obstructive, and in violation of the DMA (Digital Markets Act),” and that it’s following customary conventions so as to make the Epic Sport Retailer simple for customers to grasp.
“Barring additional roadblocks from Apple, we stay able to launch within the Epic Video games Retailer and Fortnite on iOS within the EU within the subsequent couple of months,” Epic provides.
Epic beforehand introduced that it will convey its digital storefront and Fornite again to iOS in Europe earlier this 12 months. That is thanks largely to the EU’s Digital Markets Act and the ensuing adjustments made to Apple’s polices that made it doable for third-party firms to launch their very own storefronts on the App Retailer.
In the present day’s assertion is just the newest in Apple and Epic’s ongoing regulatory feud, with Epic having taken Apple to process over the 30% reduce it takes in in-app purchases. It led to a closely adopted antitrust trial in 2021, with the authorized battle persevering with through the years.
Epic’s case could possibly be one of many first to display how Apple and different main firms affected by the DMA cope with the rules. In March, EU regulators opened an investigation into Apple, Google, and Meta over non-compliance with the DMA insurance policies, with it being revealed in June that Apple could be the primary firm to face fees over it.
Alex Stedman is a Senior Information Editor with IGN, overseeing leisure reporting. When she’s not writing or enhancing, you will discover her studying fantasy novels or enjoying Dungeons & Dragons.