RECORD numbers of younger adults are shunning booze — with greater than a 3rd of under-25s now teetotal. High causes for Technology Z — these aged 18 to 24 — snubbing alcohol embody hangover worries, emotional misery and hovering prices of nights out.Greater than a 3rd of under-25s are shunning booze and at the moment are teetotalCredit: GettyMany children additionally concern unflattering images of them drunk showing on social media.Younger revellers who do partake need “assertion drinks”, a report claims, with 37 per cent preferring to sup on drinks which can be trending on-line.Virtually half mentioned their “on-line picture” was in the back of their thoughts when ingesting, typically ordering “fancier” tipples comparable to cocktails or champagne — often called “liquid accessorising”.And two-thirds mentioned they visited a bar for pub video games or quiz nights fairly than to get blotto.An identical quantity agreed well being was necessary whereas selecting their drink, with Gen Z choosing low or no-alcohol alternate options a median of two.1 days per week — the very best of any age group.The survey of two,000 Brits by advert company Pink Brick Street discovered 27 per cent of all adults now class themselves as non-drinkers, up from 13 per cent two years in the past.That determine jumps to 36 per cent for 18 to 24-year-olds — up from 24 per cent in 2022.Round 16 per cent of adults determine as “flexi” — that means they swap between booze and non-alcoholic drinks. And 57 per cent describe themselves as drinkers.Pink Brick Street mentioned the survey ought to be a wake-up name for the alcohol trade and struggling pubs.Boss David Miller mentioned: “There are some extremely constructive alternatives for savvy manufacturers to align with or leverage. save energy when ingesting alcohol”There may be big financial alternative by catering to new behaviours fairly than marching to the identical previous tune.”