Promotional supplies for Beyoncé’s new album had been projected in gentle onto the exteriors of the Guggenheim, Whitney, the New Museum and the Museum of Arts and Design on Wednesday evening. However at the very least two of those museums mentioned they weren’t in on the publicity stunt.New Yorkers roaming the Higher East Facet on Wednesday night snapped photographs of the Guggenheim’s facade, which featured a projection of the phrase “This isn’t a rustic album. It’s a Beyoncé album.”The opposite museums featured photographs of the album’s cowl artwork on their exterior partitions. Followers shared photographs of the museums on X and Instagram.However a spokesperson with the Guggenheim denied any involvement with the stunt.“The Guggenheim was not knowledgeable about and didn’t authorize this activation,” the spokesperson mentioned in an emailed assertion on Thursday.They added that Beyoncé and her followers had been welcome to attend the upcoming Jenny Holzer exhibition.After the stunt, the Guggenheim Museum included the opening line of Beyoncé’s newly launched hit single “Texas Maintain ‘Em” in a social media publish on Thursday discussing art work by German painter Franz Marc.“This ain’t Texas,” the publish learn.The Whitney Museum didn’t affirm its involvement within the obvious publicity stunt however mentioned Beyoncé was welcome to attend the Biennial.For her half, Beyoncé shared the GPS coordinates of the Guggenheim on her Instagram story on Wednesday. The singer is understood for teasing main information on her social media accounts.Followers who noticed the museums’ transformations — both in particular person or on-line — expressed blended feelings on social media.“I am not arguing that arts establishments just like the Guggenheim are beacons of creative or ethical purity however one thing about seeing an advert projected onto a museum feels kinda ghoulish,” one consumer wrote on X.“Cowboy Carter” is ready to be launched on March 29, and whereas it isn’t the Grammy-award singer’s first experiment with nation music, it’s her first full-length foray into the style.“Texas Maintain ‘Em” has already spent a number of weeks on the prime of Billboard’s Scorching Nation Songs chart since its debut final month.Beyoncé beforehand enlisted one other cultural establishment to advertise her music. She and her husband, rapper Jay-Z, launched a music video for his or her 2018 joint single “Apes–t” that was filmed on the Louvre in Paris.The music video featured a number of photographs of the world-famous museum’s iconic artworks, which the Louvre highlighted on its web site.Neither the New Museum nor the Museum of Arts and Design responded to requests for remark from Gothamist.