This week’s episode of Friday Evening SmackDown opened with Logan Paul making a significant announcement — that his beverage model, PRIME, had struck a cope with WWE for heart ring placement at WrestleMania and Premium Reside Occasions past. It’s a large enough deal that they even put out a press launch on it:
STAMFORD, Conn., March 8, 2024 – WWE®, a part of TKO Group Holdings (NYSE: TKO), and Logan Paul and KSI’s broadly widespread beverage model PRIME as we speak struck a record-setting world partnership that can see PRIME Hydration develop into the unique “Official Hydration Drink Accomplice” of WWE and the primary companion to ever seem on the middle of the WWE ring.
As WWE’s unique “Official Hydration Drink Accomplice,” PRIME Hydration will obtain unprecedented publicity and integration inside key WWE belongings, highlighted by never-before-seen heart mat branding at Premium Reside Occasions (PLEs) corresponding to WrestleMania and Cash In The Financial institution. Additional, PRIME Hydration will earn key model placement inside WWE occasions together with WrestleMania XL and Survivor Sequence, match sponsorships, co-presenter designations at future PLEs, product activations at dwell occasions, social help from WWE Superstars throughout retail and digital activations, and extra.
Moreover, PRIME Hydration would be the first official companion to activate throughout each TKO firms. In January 2023, UFC struck an unique world partnership with PRIME Hydration that options various branded integrations and entitlements, together with the Official Hydration Drink of UFC and Official Accomplice of the UFC Efficiency Institute. Earlier this yr, TKO introduced collectively the worldwide partnerships groups at UFC and WWE to kind a singular world partnerships unit with a unified sponsorship technique.
As well as, official Cash In The Financial institution Precedence Passes are actually obtainable via unique companion On Location. Cash In The Financial institution Precedence Passes provide followers the possibility to be ringside for each exhilarating mo“What Logan and his group have in-built a short while is phenomenal and we’re excited to assist showcase PRIME Hydration throughout our largest occasions,” mentioned WWE Chief Content material Officer Paul “Triple H” Levesque.
“Combining two of my best achievements into one knockout partnership is a dream come true,” mentioned PRIME Co-Founder Logan Paul. “We’ve labored extremely onerous at PRIME to construct a model that disrupts the beverage business and it’s time to hitch forces with the worldwide chief in sports activities leisure. Thanks to everybody on each side who’ve performed an necessary position in bringing PRIME Hydration to the ring.”
With daring, thirst-quenching flavors to assist refresh, replenish, and refuel, PRIME Hydration’s aim is to create a drink that may gasoline any way of life. Obtainable in a variety of flavors that embrace orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, every drink comes with added dietary advantages to go with style. PRIME Hydration has a coconut water base and boasts BCAA to assist muscle restoration, B nutritional vitamins, antioxidants, and electrolytes.
Naturally, KSI additionally made an look on SmackDown and whereas Paul has discovered he has to maintain his head on a swivel when Randy Orton is lurking across the nook, KSI nonetheless wanted to be taught that lesson.
And so he was:
Hey, at the least Orton put over the flavour of the PRIME drink he took a sip of within the ring earlier than dumping it out on the man he simply laid out.
Proper?
Anyway, listed here are all of the movies from SmackDown this week proper right here: