If Tesla (TSLA) could be a tech firm when automotive gross sales falter, certainly it may be a automotive firm when gross sales exceed expectations. That’s how Wall Avenue sees it, as Tesla bulls are as soon as once more ascendant.During the last week, Tesla shares have surged greater than 25%, boosted by car deliveries that beat estimates, leaving the paltry positive factors of the remainder of the “Magnificent Seven” within the mud.When CEO Elon Musk insisted earlier this 12 months that Tesla isn’t a automotive firm, the message jolted the inventory worth whilst gross sales faltered. Whereas handy, the pitch was true sufficient. And the edict apparently goes each methods.The inventory surge speaks to the facility of touting an industry-leading product — a lesson for AI startups — and the good thing about making AI ambitions part of a broader marketing strategy, quite than the only facet of it. However conversely, it underscores that Tesla’s heady AI targets are nonetheless carefully tethered to its automotive gross sales.Combining lofty techno-ambitions with transferring vehicles off tons has been key to Musk’s salesmanship.New upbeat car supply information counters a wave of adverse sentiment.Weighed down by stiffening competitors in China, softening demand at dwelling, worth cuts, layoffs, and Musk’s authorized and company dramas, Tesla had limped alongside as a Magnificent Seven laggard. However latest wins have a means of erasing earlier losses. And Tesla is now driving a string of victories, with an earnings report and a much-hyped robotaxi unveiling simply across the nook.In some methods, Tesla’s versatile identification as a automotive firm when occasions are good and a tech firm when the chips are down could be a hindrance to a transparent company technique. Is Tesla nonetheless gunning for a mass-market EV in each household’s driveway? Or is it a platform orchestrating a fleet of autonomous taxis increasing the frontier of AI expertise?It may be each, in fact. And Musk is susceptible to wanting all of it. Traders don’t appear to thoughts which metaphorical cap the corporate is sporting on any specific day. Simply so long as the numbers go up. AI could make that occur. And, for now, so can vehicles.