Sonic Drive-In mentioned Monday will probably be launching a price menu — becoming a member of rivals McDonald’s, Burger King and Taco Bell in an industrywide bid to lure again inflation-battered clients.
The 71-year-old burger chain — owned by Encourage Manufacturers, which additionally operates Arby’s, Baskin Robbins, Buffalo Wild Wings and Dunkin – will provide burgers, snacks, desserts and brand-new wraps on a everlasting “Enjoyable.99” menu whose objects price $1.99 every.
The worth menu will embody a quarter-pound double cheeseburger, Chili Cheese Coney scorching canine, tater tots and all 12 of the Sonic Shake flavors in a 16 oz. cup.
Sonic introduced Monday will probably be launching a $1.99 worth menu. Alamy Inventory Picture
The $1.99 menu may even introduce two new objects: a bacon ranch queso wrap and a southwest crunch queso wrap.
“Now greater than ever, visitors are targeted on reasonably priced meals choices,” CMO Ryan Dickerson mentioned in a press release. “At SONIC, we needed to do one thing completely different – one thing enjoyable – so we targeted on selection.”
The Sonic worth menu will embody two new crunch wrap choices. Shutterstock / Brett Hondow
The Oklahoma-based fast-food chain additionally affords reductions to app customers, like half-price cheeseburgers on Tuesday nights.
Sonic mentioned its worth menu is “right here to remain.”
McDonald’s, Burger King and Taco Bell have all lately launched short-term worth offers – McDonald’s and Burger King every launched a $5 meal deal final month, whereas Taco Bell launched a $7 “Luxe Cravings Field.”
McDonald’s launched a $5 meal deal and Free Fries Fridays final month. Shutterstock / Deutschlandreform
McDonald’s — which got here beneath hearth after some areas have been charging as a lot as $18 for a Large Mac meal and $7.29 for an Egg McMuffin — additionally affords Free Fries Friday, a free medium fry with a $1 minimal buy on Fridays, by way of the top of the yr.
In April, McDonald’s CEO Chris Kempczinski admitted on an earnings name that “it’s clear that broad-based shopper pressures persist world wide.”
“Shoppers proceed[d] to be much more discriminating with each greenback that they spend as they confronted elevated costs of their day-to-day spending,” he added.
Sonic’s worth menu announcement follows competitor meal offers from McDonald’s, Burger King and Taco Bell. SOPA Pictures/LightRocket through Gett
Taco Bell launched a $7 “Luxe Cravings Field” final month to enchantment to inflation-weary clients. Shutterstock / Robert V Schwemmer
The worth meal warfare is a results of buyer cutbacks as inflation persists and meals costs rise.
In February, round 1 / 4 of low-income shoppers, or these incomes lower than $50,000 per yr, mentioned they have been consuming much less quick meals and round half mentioned they have been making fewer journeys to eating places, in line with polling by consulting agency Income Administration Options.
Fast-service restaurant site visitors was down 2.1% in Could as in comparison with the identical time final yr, in line with Income Administration Options. In the meantime, the common value at quick-service eating places was up 3% in Could in comparison with the identical interval final yr, in line with the agency.
Burger King and Taco Bell didn’t instantly reply to requests for remark.