DirecTV will enable prospects to decide out of native TV stations and pay a decrease month-to-month charge.
NextTV is reporting that prospects who resolve to not pay for native stations via DirecTV will obtain reductions of $12 a month.
“Customers have been voting with their wallets for years that pay TV – as at the moment constructed – is simply too costly and restricts their selections,” stated Rob Thun, DirecTV chief content material officer, talking with NextTV. “Our new ‘No Locals’ bundle allows prospects to take an essential step ahead in culling out sure kinds of content material they could not care to observe and higher steadiness the worth they’re prepared to pay.”
The low cost is more likely to stem from DirecTV’s retransmission battle with Tegna. DirecTV advised providing native stations on an a la carte foundation.