Hertz International Holdings Inc. is changing its chief govt officer within the wake of a disastrous guess on electrical automobiles that the corporate started unwinding in latest months.
Stephen Scherr, who ran Hertz for simply over two years after three many years at Goldman Sachs Group Inc., has determined to step down, the rental-car firm mentioned late Friday in a press release. It’s changing him with Gil West, the previous chief working officer of Normal Motors Co.’s Cruise robotaxi unit. West additionally will be a part of the board of administrators on April 1, in line with the assertion, which confirmed an earlier Bloomberg report.
Scherr, 59, joined Hertz a number of months after it emerged from chapter and began making splashy wagers on electrical automobiles. Beneath new homeowners Knighthead Capital Administration and Certares Administration, the rental firm introduced plans to order 100,000 automobiles from Tesla Inc., sending the automaker’s market capitalization hovering previous the $1 trillion mark on the time.
Hertz doubled down on EVs within the months after Scherr took over, putting massive orders with Polestar, the electric-car maker owned by China’s Geely and Sweden’s Volvo Automobile, and GM. The corporate ended up shopping for a small variety of automobiles from the 2 firms, a spokesperson mentioned.
These bets went awry final yr, when Tesla slashed costs throughout its lineup to continue to grow car gross sales. This hammered the resale worth of used Mannequin 3 sedans and Mannequin Y crossovers simply after Hertz had added tens of hundreds of these automobiles to its fleet.
By December, Hertz began promoting off 20,000 electrical automobiles, or a few third of its EV fleet. Germany’s Sixt SE — a number one car-renter in Europe — is taking much more drastic measures, phasing Teslas out of its fleet completely.
Hertz introduced its EV sell-down plans in January, citing lackluster demand, pricey depreciation and costly repairs. The Estero, Florida-based firm took a $245 million cost and reported its largest quarterly loss because the pandemic.
Shares of Hertz fell 2% after common buying and selling in New York Friday.
Learn Extra: Hertz’s Tesla Fireplace Sale Portends an EV Reckoning
Scherr’s successor, West, was one among 9 Cruise executives that GM dismissed on the finish of final yr after California regulators accused the corporate of withholding details about one among its self-driving automobiles hanging and dragging a pedestrian.
Previous to becoming a member of Cruise as COO in early 2021, West held the identical place at Delta Air Traces Inc. There, he performed an instrumental position within the integration with Northwest Airways and was credited with bettering effectivity and efficiency.
“Gil is a unbelievable operator. We labored side-by-side for a dozen years,” Delta CEO Ed Bastian mentioned an interview. “He’s an innovator, he loves expertise, he’s meticulous, he’s curious and he loves a problem — all nice attributes.”Play Video
Even earlier than they accomplished the Hertz acquisition, Tom Wagner at Knighthead and Greg O’Hara at Certares had recognized West as a CEO candidate and approached him about leaving Cruise, in line with two folks with data of these discussions who requested to not be recognized. However GM, which had massive plans for robotaxis on the time, didn’t need to let West go. So the buyers put in Mark Fields, who’d run Ford Motor Co., as Hertz’s interim CEO and carried out a full CEO search, deciding on Scherr in February 2022.
As soon as he’d left Cruise, Wagner and O’Hara approached West once more, assured that by advantage of his firsthand expertise with EVs and appreciation for the pitfalls of electrification, he’d be a greater match. They usually favored that, as a resident of southwest Florida, he wouldn’t have far to journey to Hertz headquarters, the folks mentioned
West would be the newest in a protracted line of Hertz CEOs tasked with turning the corporate right into a extra worthwhile participant and stiffer competitor for intently held Enterprise Holdings Inc. and Avis Funds Group Inc.
Earlier than Knighthead and Certares swooped in to take Hertz out of chapter, billionaire investor Carl Icahn struggled to place a shine on the century-old enterprise as its controlling shareholder. Misreading the automotive market has value Hertz previously, together with beneath John Tague, the previous United Airways COO whom Icahn put in as CEO in 2014.
Tague inherited an getting old fleet from ousted CEO Mark Frissora and went lengthy on passenger automobiles as shopper tastes have been shifting to sport utility automobiles. He lasted a little bit greater than two years within the job.
Hertz mentioned Scherr will help with the CEO transition till he leaves the corporate and its board on March 31.Subscribe to CHRO Day by day, our e-newsletter specializing in serving to HR govt navigate the altering wants of the office. Join free.