After a four-year hiatus, Meghan Markle is again on Instagram with a brand new way of life firm.Immediately, the information broke that the Duchess of Sussex had launched a brand new account on the social media platform beneath the deal with: “American Riviera Orchard.” Regardless that the web page solely options the mission’s emblem—written in a dainty gold script and full with the couple’s coat of arms as a motif—it already boasts over 12,000 followers on the time of this story’s publishing. It additionally comes accompanied by a web site of the identical title. The bio, in the meantime, is an easy one: “by Meghan, The Duchess of Sussex,” it reads. A spokesperson confirms to Vogue that the location is official.So what’s American Riviera Orchard? The Sussexes haven’t launched any details about the mission. However, rumors started swirling late final 12 months that the Duchess was seeking to revive her previous way of life weblog, The Tig. Earlier than she married Prince Harry, Markle actively printed recipes, journey guides, and extra on the location. (“Tig” was quick for her favourite wine, “Tignanello.”) She additionally posted incessantly on The Tig’s social media account. Nonetheless, after her engagement in 2017, she shut the location down. Because of the title alone—American Riviera is the glamorous nickname for the California Central Coast the place Meghan resides, whereas orchard implies idyllic landscapes blooming with fruit—it looks like Markle is as soon as once more stepping into the approach to life house. Certainly, in line with the US Patent and Trademark Workplace, a trademark utility for “American Riviera Orchard” was filed on February 2, 2024. The products and companies listed included tableware, cookbooks, textiles, in addition to edible objects like jellies, marmalades, and fruit preserves.Throughout her temporary tenure as a working royal, the couple shared updates on their Instagram account @Sussexroyal. Nonetheless, in March 2020—two months after they introduced their determination to depart the royal household—they shared they’d now not be posting on the account. “When you could not see us right here, the work continues,” the couple wrote. Harry and Meghan haven’t had a social media presence since then. Till now.The lighthearted information comes at a troublesome time for the Windsor household. At present, Meghan’s sister-in-law Kate Middleton is plagued with conspiracy theories about her well being and whereabouts. She’s additionally come beneath fireplace for releasing a closely edited photograph of herself and her household that was faraway from the wire companies.