The Oakland Worldwide Airport (OAK). (Port of Oakland through Bay Metropolis Information)
(KRON) — The Oakland airport might quickly have a brand new identify. The Port of Oakland introduced Friday that it’s contemplating altering the airport’s identify to the “San Francisco Bay Oakland Worldwide Airport.”
At the moment, the airport’s correct identify is the “Metropolitan Oakland Worldwide Airport.” Officers hope that the identify change would carry elevated consciousness to the airport’s location within the Bay Space.
“Including ‘San Francisco Bay’ to the identify will enhance vacationers’ geographic consciousness of the airport and assist us attain and achieve new markets,” stated Barbara Leslie, president of the Oakland Board of Commissioners.
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The last word aim is so as to add extra direct flights, notably worldwide routes, to the airport.
Leslie stated that greater than half of “frequent worldwide vacationers” and practically one-third of home vacationers have no idea that the airport is positioned within the Bay Space. With higher consciousness, officers say airways might be extra open to including direct routes to Oakland.
“Market analysis and interviews with airline companions have proven that routes haven’t carried out in addition to they need to have because of the lack of geographic consciousness, making air carriers reluctant to maintain and add new routes in Oakland,” stated Port of Oakland Interim Director of Aviation Craig Simon. “From July 2008 to March 2024, the Airport added 54 new routes; 39 of those and 6 pre-existing locations have been misplaced.”
Airways together with Southwest are in assist of the change.
“Oakland helped put us on the map in California and we’re wholeheartedly supportive of this rebranding that acknowledges OAK’s financial place and affect within the San Francisco Bay space whereas staying true to its Oakland roots,” stated Jennifer Bridie, Vice President of Advertising and marketing Communications & Technique at Southwest Airways.
The three-letter airport code, OAK, would stay the identical with a reputation change, in addition to the airport’s visible model.
The Port Commissioners will take into account the identify change at a gathering on April 11. If the Port Fee approves the change, airport workers will work to formally rename the airport.