CBS
EXCLUSIVE: Two months after the Golden Globes aired on CBS for the primary time in additional than 4 a long time, the community has closed a brand new five-year deal to proceed to broadcast the awards present and stream it dwell on Paramount+. The brand new settlement, introduced by George Cheeks, President and CEO of CBS, and Jay Penske, Chairman and CEO of Deadline dad or mum Penske Media and Dick Clark Productions, kicks off with the January 2025 broadcast. The pact additionally contains the American Music Awards shifting to CBS. Each awards exhibits are owned and produced by Dick Clark Productions.
The early, long-term renewal of the Golden Globes is in distinction to the one-year pact for the 2024 ceremony which CBS closed lower than two months earlier than the January 7 present.
It acknowledges the printed’s scores success, with the 81st Golden Globes averaging 9.96 million viewers in Dwell+7, up almost +50% from final yr’s low on NBC and the ceremony’s largest viewers since 2020. The telecast, which CBS used to advertise the launch of its lineup following the strikes, was additionally the third-largest ever live-streamed CBS particular occasion on Paramount+ in AMA (common minute viewers) and attain.
Following Golden Globes’ rebound, the 2024 Grammys on CBS and the Oscars on ABC each additionally delivered their greatest audiences since 2020.
“CBS’ collaboration with the Globes for this yr’s broadcast was a giant win for each of us and established robust momentum for awards exhibits in 2024,” Cheeks stated. “The Globes is a one-of a-kind dwell occasion that provides one other marquee particular and invaluable promotional platform to CBS’ annual calendar. I’m excited to increase the partnership with Jay and the whole workforce to proceed to drive the Globes ahead.”
The scores spike and the popular culture impression of the 2024 ceremony, which created quite a lot of viral moments, had been more likely to spark new curiosity and potential bidding for the rights to the Golden Globes telecast.
Nonetheless, with the correct supply, CBS was anticipated to have the within observe. The community took an opportunity on the Globes when the awards franchise was in flux, coming off an all-time scores low on NBC, tumultuous final couple of years marked by controversy and a June possession change when the awards present — now owned by Dick Clark Prods. — was become a industrial enterprise and the Hollywood Overseas Press Affiliation dissolved.
Not solely did CBS step in, the community additionally dedicated to the Globes in a giant means, slating it behind an NFL double-header, which boosted scores, and supporting it with a significant advertising and marketing marketing campaign.
These circumstances had been acknowledged by Penske.
“We’re so proud to proceed to name CBS our dwelling for the Golden Globes,” he stated. “CBS stepped up for the Globes throughout a really difficult time, and inherently understood its worth, whereas having the foresight, creativeness and conviction to carry this iconic present to its many platforms. We’ve lengthy admired CBS’ dedication to among the best cultural dwell occasions and partnering for the long-term additional cements this present’s legacy and unbelievable place in historical past.”
Earlier than this yr, the Golden Globes, which can be found in additional than 185 nations worldwide, had aired on CBS in 1961 and 1982. The 2024 ceremony launched two new classes, Cinematic and Field Workplace Achievement and Greatest Stand-Up Comic on Tv.
“In the present day marks a big milestone for the Globes as we solidify our partnership with CBS and Paramount+ for the following 5 years,” stated Helen Hoehne, President, Golden Globes. “We’re extremely happy with the viewers we garnered in 2024 and sit up for constructing upon the immense success to make the 82nd annual Golden Globe Awards the most effective and most memorable present but.”
2022 American Music Awards (ABC by way of Getty Photographs)
Getty Photographs
The precise size of CBS’ pickup of the American Music Awards is unclear.
“We’re additionally thrilled that the American Music Awards has discovered its dwelling on CBS,” stated a PMC spokesperson. “This multi-year alliance brings one among Dick Clark Productions’ most coveted fan-centric awards exhibits to CBS.”
The American Music Awards had been created Dick Clark in 1973, when the community’s contract to air the Grammy Award expired, and had been a staple on the community for many years. ABC’s most up-to-date contract ended with the November 2022 telecast. The AMAs are actually becoming a member of the Grammys on CBS’ roster of music awards exhibits.