Apple’s Chief Government Officer Tim Prepare dinner attends the China Growth Discussion board in Beijing on March 24, 2024.
Pedro Pardo | AFP | Getty Photographs
Apple will launch its Imaginative and prescient Professional headset in China this 12 months, CEO Tim Prepare dinner advised Chinese language state media.
In a video posted on considered one of CCTV’s accounts on Chinese language social media web site Weibo, Prepare dinner was heard responding “sure,” when requested if the Imaginative and prescient Professional would launch in China this 12 months.
In China, Apple will compete towards native headset gamers akin to Pico, which is owned by TikTok’s mother or father firm ByteDance.
Prepare dinner has been in China for the previous few days, touring a brand new Apple retailer in Shanghai and attending the China Growth Discussion board in Beijing. His go to comes at a time Apple faces numerous challenges within the northeast Asian nation.
The iPhone big’s gross sales within the larger China area fell almost 13% within the December quarter, as Apple contends with shopper warning over spending and extra intense competitors within the smartphone market from a resurgent Huawei.
Prepare dinner reiterated Apple’s dedication to the Chinese language market.
“I’m very assured in it (China),” Prepare dinner stated, in accordance with information package deal posted on considered one of CCTV’s Weibo accounts. “I really like China, I really like being right here, I really like the individuals and the tradition. Each time I come right here, I’m reminded that something is feasible right here.”