Abstract
- Google Maps reigns supreme in navigation apps, with 70% of customers turning to it for avoiding velocity traps.
- At 27%, Waze, additionally owned by Google, got here in second amongst customers seeking to keep away from velocity traps, with Apple Maps touchdown in third at 25%.
- By way of which app customers assume is the simplest at warning about velocity traps, Waze beat out each Google Maps and Apple Maps.
On the subject of the nation’s hottest telephone, Apple has a stronghold on the US market with the iPhone. In 2023, the highest seven telephones bought world wide have been variations of the Apple flagship, and particularly in the USA, iOS overtook Android again in late 2022. Though Google has its work minimize out for it when it comes to the telephone gross sales race, there may be one space — particularly in regard to apps — the place it nonetheless dominates the competitors.
Seven completely different iPhone fashions outsold each Android telephone final 12 months
It is Apple’s world, and we’re all simply dwelling in it
In response to a examine performed by MarketWatch, Google Maps is essentially the most generally used navigation app, with 70 p.c of individuals turning to it for instructions when seeking to keep away from velocity traps. Compared, Apple Maps is most popular by simply 25 p.c of such navigation app customers, and Waze — one other Google-owned app — is available in at 27 p.c.
Supply: MarketWatch
Particularly, the researchers initiated the survey to hone in on driving habits and rushing traits within the US. They occurred to seek out that many navigation apps do assist when it comes to alerting customers to hurry traps — about 34 p.c of respondents claimed that they’ve been notified of a velocity entice by way of an app previously.
Respondents reported that Waze was most useful in warning about velocity traps, with the information saying it was 30% more practical at this process than Google Maps, and 20% more practical than Apple Maps. Amongst customers of the three apps, nevertheless, these navigating with Google Maps have been extra more likely to admit to driving over the velocity restrict, as proven beneath.
Supply: MarketWatch
Samsung is going through strain from Apple, too
Google might need dominance when it comes to navigation apps, but it surely has seemingly all the time been enjoying catch-up to Apple. That being mentioned, it isn’t the one firm — Samsung has seen its justifiable share of competitors from Apple merchandise as nicely. Though the corporate has 66 p.c of the smartphone market share in South Korea, which it calls dwelling, Apple iPhone gross sales have jumped in recent times. For example, iPhone 15 sequence gross sales elevated 41.9 p.c within the first month after its launch in comparison with iPhone 14 sequence numbers. Though Apple’s flagship nonetheless has a fraction of the market share, in comparison with Samsung, it appears that evidently the locals are welcoming the choice.
Samsung fell to second place behind Apple in world smartphone market share in 2023, based on statistics from the Worldwide Knowledge Company — the corporate took simply 194 p.c. In an already crowded trade, these producers will proceed to really feel the strain to carry out as Apple grows in enchantment world wide.