The Will Smith-fronted zombie survival online game Undawn bombed, based on a brand new report.
Reuters stated Undawn, which it described as a “key” in-house developed sport from Tencent, “flopped spectacularly” regardless of being endorsed by Hollywood star Will Smith and with an alleged price range of near 1 billion yuan (round $140 million). Sources instructed the publication Undawn had greater than 300 builders.
PC and cellular sport Undawn launched in June to a lot fanfare that revolved across the digital recreation of Will Smith in-game. The Oscar-winning actor performs Trey Jones, who acts as a information to assist gamers navigate the world 4 years after a world catastrophe.
However even Will Smith couldn’t save Undawn from failing to maneuver the needle for Tencent. Based on Reuters, quoting analysis agency Appmagic, Undawn introduced in income of simply $287,000 final month. IGN has requested Tencent for remark.
The failure of Undawn is one in all many causes for a strategic shift at Tencent that has additionally resulted within the potential delay of cellular sport Murderer’s Creed Jade. Tencent is claimed to be specializing in informal occasion video games and video games like Genshin Affect, whereas transferring away from engaged on cellular variations of Western IPs.
Tencent reportedly axed improvement of a cellular sport primarily based on Sq. Enix’s Nier franchise as a result of it couldn’t work out a “compelling” monetisation mannequin. An Elden Ring cellular sport can also be reportedly in improvement at Tencent, however don’t maintain your breath — it appears like this one’s some time away. Apparently Tencent desires the Elden Ring cellular sport to work equally to gacha sport Genshin Affect, with a free-to-play enterprise mannequin supported by in-app purchases. However the design of Elden Ring, which is a single-player, premium motion role-playing sport, is “at odds” with Tencent’s imaginative and prescient.
Wesley is the UK Information Editor for IGN. Discover him on Twitter at @wyp100. You’ll be able to attain Wesley at wesley_yinpoole@ign.com or confidentially at wyp100@proton.me.