In one of the anticipated keynotes at Collection Mania Competition, JB Perrette, president/CEO of worldwide streaming and video games at Warner Bros. Discovery, dropped the launch date for Max throughout the primary 9 European nations on Might 21.
The standalone streaming service, which can carry collectively content material from HBO Max, Discovery and Eurosport, will start its European roll-out within the Nordics, Iberia and Central and Jap Europe. Perrette didn’t give a selected launch date for France, Poland, the Netherlands and Belgium however mentioned it’s going to “comply with carefully” and can occur previous to the Olympic Video games which kick off on July 26.
Max may also supply a fundamental plan with advertisements which can together with promoting and will likely be at a lower cost, in addition to a premium plan which can enable customers to stream content material in full HD or 4K on as much as 4 units concurrently, and as much as 100 downloads of content material. Pricing will unveiled at a later stage and can fluctuate from nation to nation. The essential plan with advertisements will first be accessible in Norway, Sweden, Denmark, Finland, Netherlands, Romania, Poland, France and Belgium.
Whereas the intensive protection of the Olympic Video games will likely be accessible through Eurosport in all subscription plans throughout 25 markets, Max may also suggest a Sports activities Add-On which can showcase main worldwide and European sports activities, together with tennis tournaments such because the Australian Open, Roland-Garros, The Championships, Wimbledon and the US Open; biking with the Giro d’Italia, La Vuelta a España, and the Tour de France, along with the Tour de France Femmes, 24 Hours of Le Mans, and each main winter sports activities World Championship and World Cup occasions.
The European launches of Max may also coincide with the premiere of season 2 of the HBO Authentic “Home of the Dragon” on June 17.
The plans unveiled at Collection Mania will see Max turn into accessible in 25 nations in Europe and 65 nations and territories worldwide, following its launch within the U.S. in Might 2023, in addition to in Latin America and the Caribbean earlier this 12 months.
“Max is the streaming dwelling of Warner Bros. Discovery and builds on our lengthy heritage in Europe, bringing collectively an unimaginable breadth and depth of culture-defining leisure from our providers and networks, multi function place,” mentioned JB Perrette, CEO and president of worldwide streaming and video games at Warner Bros. Discovery.
“The unrivalled content material we’ve obtained on Max from “Home of the Dragon” to Olympic Video games Paris 2024 and past means no matter your temper or the event, Max has one thing nice for everybody, each time,” Perrette continued.
Flagship reside linear networks may also be accessible on Max in some nations in choose plans together with CNN Worldwide in France and Poland, TVN in Poland, TV Norge in Norway, Kanal 5 in Sweden and Eurosport in all nations.