New Delhi: Two associates in Bhubaneswar stop their jobs to begin a startup of conventional Odia sweets. Now they’ve employed greater than 40 girls. Soumya Pradhan and Arabind Nayak began ‘Mo Pitha’ in 2021. This startup makes and sells conventional Odia Pitha. The startup employs girls of the home as cooks. The annual turnover of ‘Mo Pitha’ is Rs 45 lakh. Quickly it’s going to begin its providers in Bengaluru as nicely. Tell us in regards to the success journey of Soumya Pradhan and Arabind Nayak right here.
Throughout the Corona epidemic, Soumya Pradhan and Arabind Nayak had been distributing ration to the needy in Bhubaneswar. Then Arabind was a cluster supervisor at ‘Levi Strauss & Co.’. Soumya was a gross sales officer in an FMCG firm. Whereas speaking to folks, they realized that everybody loves conventional Odia sweets. However, there’s concern about high quality and hygiene. After this, each the chums determined to stop their jobs and enter the sphere of conventional Odia sweets. ‘Mo Pitha’ was based in 2021. Pitha is a candy made on festivals. It’s made day by day as Mahaprasad within the Jagannath temple of Puri. Each the chums named their startup after these sweets that are related to varied festivals.
Soumya and Arbind employed housewives who had been combating monetary disaster. However, had been adept at making several types of pitha. Because the monetary situation of a lot of the homes had worsened attributable to Kovid, each the chums went door to door searching for girls expert in making conventional sweets. ‘Mo Pitha’ began with eight girls cooks who made seven forms of sweets together with Arisa, Kakar and Enduri. They opened their first outlet in Sahid Nagar, incomes Rs 3,000-4,000 per day. When the common each day gross sales rose to round Rs 8,000, they opened two extra shops.
At present, Mo Pitha has an annual turnover of over Rs 45 lakh. It employs 40 girls. Of those, 10 are workers, who’re paid Rs 10,000-12,000 monthly. The remainder of the ladies work on an order foundation. They earn Rs 500-600 per day. These girls, who’ve turned from housewives to cooks, put together greater than 20 forms of handmade sweets each morning and night. Soumya and Arvind attribute the success of Mo Pitha to their girls cooks, who’re between the ages of 30 and 65.
Each conventional candy has to undergo a protracted and arduous course of to be made. For instance ‘Arisa’ (a fried pitha) is produced from rice flour, jaggery and roasted sesame seeds. Equally ‘Kakar’ is made utilizing semolina, sugar, grated coconut, cashews, raisins, cardamom and different elements. ‘Seeja Manda’ is a steamed dumpling produced from rice flour, moong dal, jaggery and black pepper.