K18 is a small enterprise that focuses on hair merchandise. To make use of, wash your hair with shampoo and never conditioner. Towel dry your hair and apply the hair masks, leaving it for 4 minutes. Then model as normal with out rinsing. This is what BuzzFeeder Melanie Aman says about it: “I bleach my darkish brown-black Asian hair blonde each 6–8 weeks, so I used to be instantly intrigued after I first heard some stylists at my salon raving about K18. I used to be gobsmacked at how a lot softer my hair was. Significantly. I spent the entire day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. Olaplex was my go-to earlier than I attempted K18 and I nonetheless stand by it as a product, however I actually love that K18 is a leave-in therapy slightly than an in-shower masks. Having to let the Olaplex sit for 10 minutes felt like ceaselessly, particularly after I wasn’t taking an all the things bathe (you already know, those the place you exfoliate and shave). With K18, you let it sit in your hair for 4 minutes publish bathe to activate after which you’ll be able to model your hair (or simply let it air dry like I do). I’ve discovered that my hair is softest the subsequent day, so do not be discouraged in case your hair appears or feels the identical the day you employ it.”Promising evaluation: “My hair stylist really helpful this product for my hair and it was such a superior product to anything I’ve used. It’s costly and I’ve lengthy hair so it’s doubly costly, however so value it. As I aged my hair grew to become actually frizzy and dry, however this product modified all the things, leaving my hair so manageable, silky, delicate, physique and no frizz. I can not say sufficient good issues about K18.” —DawneGet it from Amazon for $29.