The NBA and Take-Two are reimagining the NBA 2K League into a worldwide digital leisure enterprise. Pushed by a daring new imaginative and prescient, the long run enterprise will mix NBA and Take-Two model property and search to interact customers who reside and play the place popular culture, gaming and basketball collide. The enterprise will characteristic a brand new digital media model, immersive reside occasions and a revamped 2K aggressive league.
- Digital Media Model: A social-first, always-on leisure engine with a voice and content material type that displays the way in which youthful followers perceive and have interaction of their world.
- Reside Occasions: Immersive experiences that deliver to life the remixed world of basketball and popular culture in enjoyable, playful environments.
- 2K League: A extra dynamic and accessible aggressive league, that includes NBA gamers and celebrities, that faucets into the passions of tens of thousands and thousands of 2K gamers and followers.
Social media platforms and gaming have dramatically modified how followers devour and have interaction with sports activities. Our new endeavor sits on the intersection of those technological and behavioral shifts, and it’ll construct, interact and activate a broader fan base that’s immersed in basketball and tradition.
We look ahead to our subsequent chapter and can share extra particulars on our 2025 aggressive season within the coming months.