NFL ordered to pay $5 billion in Sunday Ticket lawsuit

A jury discovered in opposition to the NFL on Thursday in a long-running lawsuit over how the league distributes its TV broadcasts, a choice that might reshape how followers watch the nation’s hottest sport. A gaggle of plaintiffs that bought the NFL’s Sunday Ticket bundle gained a judgment of $4.7 billion from the jury, whereas one other group of bar homeowners was awarded $96 million. Each quantities may very well be tripled due to antitrust legal guidelines.

The NFL instantly stated it might attraction.

“We’re disillusioned with the jury’s verdict as we speak within the NFL Sunday Ticket class-action lawsuit,” the league stated in a press release. “We proceed to imagine that our media distribution technique, which options all NFL video games broadcast on free over-the-air tv within the markets of the taking part groups and nationwide distribution of our hottest video games, supplemented by many extra decisions together with RedZone, Sunday Ticket and NFL+, is by far probably the most fan pleasant distribution mannequin in all of sports activities and leisure.”

The case centered on how the NFL offered its Sunday Ticket bundle to DirecTV, a satellite tv for pc TV service. Sunday Ticket is a bundle that reveals the league’s out-of-market Sunday video games.

For years, the NFL offered that bundle to DirecTV (it moved to Google’s YouTube final yr) and plaintiffs argued that the NFL promoting the video games in a single bundle to a single distributor violated antitrust legal guidelines by not providing customers extra selection and artificially inflating the price. The league countered that Sunday Ticket is a “premium product” and the league’s system for distributing its video games allowed most of its video games to be out there on broadcast tv.

No quick adjustments will happen because the case continues to be litigated, however Dan Rascher, an financial professional for the plaintiffs, stated one potential end result is that Sunday Ticket is offered to a number of corporations and probably at a lower cost.

“The opposite end result is the groups can’t collude on promoting their media rights,” he stated. “Which means promoting their very own video games, the place you’d find yourself with a lot of video games on a lot of channels on Sunday.”

Commissioner Roger Goodell and Dallas Cowboys proprietor Jerry Jones, in addition to a number of TV executives, have been among the many witnesses referred to as to testify in the course of the three-week trial in Los Angeles.

The NFL makes round $20 billion yearly in income, in keeping with Sportico.

Next Post
  • Trending
  • Comments
  • Latest