Angle down icon An icon within the form of an angle pointing down. Domenick “Don” Vultaggio, chairman of Beverage Advertising and marketing USA, father or mother firm of AriZona Iced Tea in his workplace in Woodbury, New York on Aug. 29, 2012. Audrey C. Tiernan/Newsday RM/Getty Pictures The enduring 23-ounce cans of Arizona Iced Tea nonetheless promote for 99 cents after 32 years.Arizona founder Don Vultaggio advised Immediately he does not need to elevate costs on shoppers.The technique is exclusive as grocery costs rise and a few manufacturers use shrinkflation to revenue extra. Don Vultaggio, the cofounder and CEO of the corporate behind Arizona Iced Tea, nonetheless sells his product for a similar value as when it launched 32 years in the past — 99 cents.Vultaggio determined to get into tea and based the Arizona beverage firm in New York in 1992 after seeing the success of Snapple. Arizona’s signature huge cans of iced tea had been a fast success, and Vultaggio nonetheless runs the corporate to this present day with the assistance of his sons.Whereas groceries have gotten costlier and a few manufacturers have interaction in “shrinkflation” — protecting their value the identical whereas lowering the quantity of product in a package deal — Arizona has managed to supply its iconic 23-ounce cans for a similar value it all the time has.In an interview with Immediately that aired this week, Vultaggio stated individuals ask him how they’ll promote their basic merchandise, like their inexperienced tea or iced tea with lemon, for such a low value. “We make it quicker, we ship it higher, we ship it nearer, the cans are thinner,” he stated.NBC’s Savannah Sellers famous that Arizona’s opponents cost greater than that, and requested him why he does not elevate their costs and pull in additional revenue.”We’re profitable. We’re debt-free. We personal all the things. Why? Why have people who find themselves having a tough time paying their lease need to pay extra for our drink?” he stated. “Possibly it is my little option to give again.”When requested if he’d ever elevate their costs, he stated he could not say by no means, however a minimum of not for the foreseeable future. “We will struggle as arduous as we will for shoppers as a result of shoppers are my good friend,” Vultaggio stated.