After introducing in 2021 and 2022, Google is rolling again steady scrolling on the Search outcomes web page.
With steady scrolling, you see a number of pages price of outcomes earlier than having to manually load “Extra outcomes”. It launched for cell in October of 2021 and desktop internet in December of 2022.
Earlier than vs. after
Google is now eradicating steady scrolling (through Search Engine Land). Beginning on desktop right now, you’ll see the Goooooooooogle pagination bar with a “Subsequent” button after 10 or so Search outcomes.
This replace will come to cell Google Search within the coming months.
Google is making this variation as simply serving 10 outcomes is quicker and that individuals don’t essentially discover worth from having extra outcomes (about six pages price on desktop). That mentioned, when steady scrolling launched on cell, Google mentioned “most individuals who need further info are likely to browse as much as 4 pages of search outcomes.”
Extra on Google Search:
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