Photograph Illustration by Michael M. Santiago/Getty Photos
Simply weeks after elevating the costs for its premium subscription choices, Spotify is making one other change and launching a cheaper tier.
The streaming music platform on Friday launched what it’s calling a “Fundamental” premium plan, which can embody all the streaming music advantages, with none audiobooks. The brand new Fundamental plan will value $10.99 monthly, the identical because the Spotify commonplace plan (which it calls “Premium Particular person”) used to value.
Earlier this month Spotify raised costs for all of its subscription plans, growing Premium Particular person plans to $11.99 monthly, the duo plan rising by $2 monthly to $16.99, and the household plan rising by $3 monthly to $19.99. The coed plan, which is obtainable at a reduction to verified college students, remained set at $5.99.
One of many causes the corporate gave for the hikes was the addition of latest choices, together with audiobooks, that are a company prerogative.
However the brand new music-only tier means that Spotify is prepared to mess around with its choices to maximise subscriber income. For instance, it is usually providing customers of its ad-supported tier the choice so as to add audiobooks for $9.99 monthly.
That could be a product that might attraction to avid audiobook listeners who don’t significantly care concerning the music providing, in the identical means that the brand new Fundamental plan appeals to music followers who don’t care about audiobooks.
Spotify, like different streaming providers, is attempting to change into a worthwhile, sustainable enterprise, and new choices in each content material, subscriptions and promoting are seen as key to hitting that purpose.
Photograph Illustration by Michael M. Santiago/Getty Photos
Simply weeks after elevating the costs for its premium subscription choices, Spotify is making one other change and launching a cheaper tier.
The streaming music platform on Friday launched what it’s calling a “Fundamental” premium plan, which can embody all the streaming music advantages, with none audiobooks. The brand new Fundamental plan will value $10.99 monthly, the identical because the Spotify commonplace plan (which it calls “Premium Particular person”) used to value.
Earlier this month Spotify raised costs for all of its subscription plans, growing Premium Particular person plans to $11.99 monthly, the duo plan rising by $2 monthly to $16.99, and the household plan rising by $3 monthly to $19.99. The coed plan, which is obtainable at a reduction to verified college students, remained set at $5.99.
One of many causes the corporate gave for the hikes was the addition of latest choices, together with audiobooks, that are a company prerogative.
However the brand new music-only tier means that Spotify is prepared to mess around with its choices to maximise subscriber income. For instance, it is usually providing customers of its ad-supported tier the choice so as to add audiobooks for $9.99 monthly.
That could be a product that might attraction to avid audiobook listeners who don’t significantly care concerning the music providing, in the identical means that the brand new Fundamental plan appeals to music followers who don’t care about audiobooks.
Spotify, like different streaming providers, is attempting to change into a worthwhile, sustainable enterprise, and new choices in each content material, subscriptions and promoting are seen as key to hitting that purpose.
Photograph Illustration by Michael M. Santiago/Getty Photos
Simply weeks after elevating the costs for its premium subscription choices, Spotify is making one other change and launching a cheaper tier.
The streaming music platform on Friday launched what it’s calling a “Fundamental” premium plan, which can embody all the streaming music advantages, with none audiobooks. The brand new Fundamental plan will value $10.99 monthly, the identical because the Spotify commonplace plan (which it calls “Premium Particular person”) used to value.
Earlier this month Spotify raised costs for all of its subscription plans, growing Premium Particular person plans to $11.99 monthly, the duo plan rising by $2 monthly to $16.99, and the household plan rising by $3 monthly to $19.99. The coed plan, which is obtainable at a reduction to verified college students, remained set at $5.99.
One of many causes the corporate gave for the hikes was the addition of latest choices, together with audiobooks, that are a company prerogative.
However the brand new music-only tier means that Spotify is prepared to mess around with its choices to maximise subscriber income. For instance, it is usually providing customers of its ad-supported tier the choice so as to add audiobooks for $9.99 monthly.
That could be a product that might attraction to avid audiobook listeners who don’t significantly care concerning the music providing, in the identical means that the brand new Fundamental plan appeals to music followers who don’t care about audiobooks.
Spotify, like different streaming providers, is attempting to change into a worthwhile, sustainable enterprise, and new choices in each content material, subscriptions and promoting are seen as key to hitting that purpose.
Photograph Illustration by Michael M. Santiago/Getty Photos
Simply weeks after elevating the costs for its premium subscription choices, Spotify is making one other change and launching a cheaper tier.
The streaming music platform on Friday launched what it’s calling a “Fundamental” premium plan, which can embody all the streaming music advantages, with none audiobooks. The brand new Fundamental plan will value $10.99 monthly, the identical because the Spotify commonplace plan (which it calls “Premium Particular person”) used to value.
Earlier this month Spotify raised costs for all of its subscription plans, growing Premium Particular person plans to $11.99 monthly, the duo plan rising by $2 monthly to $16.99, and the household plan rising by $3 monthly to $19.99. The coed plan, which is obtainable at a reduction to verified college students, remained set at $5.99.
One of many causes the corporate gave for the hikes was the addition of latest choices, together with audiobooks, that are a company prerogative.
However the brand new music-only tier means that Spotify is prepared to mess around with its choices to maximise subscriber income. For instance, it is usually providing customers of its ad-supported tier the choice so as to add audiobooks for $9.99 monthly.
That could be a product that might attraction to avid audiobook listeners who don’t significantly care concerning the music providing, in the identical means that the brand new Fundamental plan appeals to music followers who don’t care about audiobooks.
Spotify, like different streaming providers, is attempting to change into a worthwhile, sustainable enterprise, and new choices in each content material, subscriptions and promoting are seen as key to hitting that purpose.
Photograph Illustration by Michael M. Santiago/Getty Photos
Simply weeks after elevating the costs for its premium subscription choices, Spotify is making one other change and launching a cheaper tier.
The streaming music platform on Friday launched what it’s calling a “Fundamental” premium plan, which can embody all the streaming music advantages, with none audiobooks. The brand new Fundamental plan will value $10.99 monthly, the identical because the Spotify commonplace plan (which it calls “Premium Particular person”) used to value.
Earlier this month Spotify raised costs for all of its subscription plans, growing Premium Particular person plans to $11.99 monthly, the duo plan rising by $2 monthly to $16.99, and the household plan rising by $3 monthly to $19.99. The coed plan, which is obtainable at a reduction to verified college students, remained set at $5.99.
One of many causes the corporate gave for the hikes was the addition of latest choices, together with audiobooks, that are a company prerogative.
However the brand new music-only tier means that Spotify is prepared to mess around with its choices to maximise subscriber income. For instance, it is usually providing customers of its ad-supported tier the choice so as to add audiobooks for $9.99 monthly.
That could be a product that might attraction to avid audiobook listeners who don’t significantly care concerning the music providing, in the identical means that the brand new Fundamental plan appeals to music followers who don’t care about audiobooks.
Spotify, like different streaming providers, is attempting to change into a worthwhile, sustainable enterprise, and new choices in each content material, subscriptions and promoting are seen as key to hitting that purpose.
Photograph Illustration by Michael M. Santiago/Getty Photos
Simply weeks after elevating the costs for its premium subscription choices, Spotify is making one other change and launching a cheaper tier.
The streaming music platform on Friday launched what it’s calling a “Fundamental” premium plan, which can embody all the streaming music advantages, with none audiobooks. The brand new Fundamental plan will value $10.99 monthly, the identical because the Spotify commonplace plan (which it calls “Premium Particular person”) used to value.
Earlier this month Spotify raised costs for all of its subscription plans, growing Premium Particular person plans to $11.99 monthly, the duo plan rising by $2 monthly to $16.99, and the household plan rising by $3 monthly to $19.99. The coed plan, which is obtainable at a reduction to verified college students, remained set at $5.99.
One of many causes the corporate gave for the hikes was the addition of latest choices, together with audiobooks, that are a company prerogative.
However the brand new music-only tier means that Spotify is prepared to mess around with its choices to maximise subscriber income. For instance, it is usually providing customers of its ad-supported tier the choice so as to add audiobooks for $9.99 monthly.
That could be a product that might attraction to avid audiobook listeners who don’t significantly care concerning the music providing, in the identical means that the brand new Fundamental plan appeals to music followers who don’t care about audiobooks.
Spotify, like different streaming providers, is attempting to change into a worthwhile, sustainable enterprise, and new choices in each content material, subscriptions and promoting are seen as key to hitting that purpose.
Photograph Illustration by Michael M. Santiago/Getty Photos
Simply weeks after elevating the costs for its premium subscription choices, Spotify is making one other change and launching a cheaper tier.
The streaming music platform on Friday launched what it’s calling a “Fundamental” premium plan, which can embody all the streaming music advantages, with none audiobooks. The brand new Fundamental plan will value $10.99 monthly, the identical because the Spotify commonplace plan (which it calls “Premium Particular person”) used to value.
Earlier this month Spotify raised costs for all of its subscription plans, growing Premium Particular person plans to $11.99 monthly, the duo plan rising by $2 monthly to $16.99, and the household plan rising by $3 monthly to $19.99. The coed plan, which is obtainable at a reduction to verified college students, remained set at $5.99.
One of many causes the corporate gave for the hikes was the addition of latest choices, together with audiobooks, that are a company prerogative.
However the brand new music-only tier means that Spotify is prepared to mess around with its choices to maximise subscriber income. For instance, it is usually providing customers of its ad-supported tier the choice so as to add audiobooks for $9.99 monthly.
That could be a product that might attraction to avid audiobook listeners who don’t significantly care concerning the music providing, in the identical means that the brand new Fundamental plan appeals to music followers who don’t care about audiobooks.
Spotify, like different streaming providers, is attempting to change into a worthwhile, sustainable enterprise, and new choices in each content material, subscriptions and promoting are seen as key to hitting that purpose.
Photograph Illustration by Michael M. Santiago/Getty Photos
Simply weeks after elevating the costs for its premium subscription choices, Spotify is making one other change and launching a cheaper tier.
The streaming music platform on Friday launched what it’s calling a “Fundamental” premium plan, which can embody all the streaming music advantages, with none audiobooks. The brand new Fundamental plan will value $10.99 monthly, the identical because the Spotify commonplace plan (which it calls “Premium Particular person”) used to value.
Earlier this month Spotify raised costs for all of its subscription plans, growing Premium Particular person plans to $11.99 monthly, the duo plan rising by $2 monthly to $16.99, and the household plan rising by $3 monthly to $19.99. The coed plan, which is obtainable at a reduction to verified college students, remained set at $5.99.
One of many causes the corporate gave for the hikes was the addition of latest choices, together with audiobooks, that are a company prerogative.
However the brand new music-only tier means that Spotify is prepared to mess around with its choices to maximise subscriber income. For instance, it is usually providing customers of its ad-supported tier the choice so as to add audiobooks for $9.99 monthly.
That could be a product that might attraction to avid audiobook listeners who don’t significantly care concerning the music providing, in the identical means that the brand new Fundamental plan appeals to music followers who don’t care about audiobooks.
Spotify, like different streaming providers, is attempting to change into a worthwhile, sustainable enterprise, and new choices in each content material, subscriptions and promoting are seen as key to hitting that purpose.