MrBeast
Steve Granitz/FilmMagic
MrBeast is headed to Amazon.
The massively well-liked YouTube star has struck a take care of Amazon MGM Studios for his first conventional TV sequence: A contest described as “the most important actuality competitors sequence in tv historical past.”
The challenge is predicated on his YouTube present and titled Beast Video games. It’s going to characteristic 1,000 contestants competing for a $5 million money payout. The prize is touted as the most important single prize within the historical past of tv and streaming.
Sources say Amazon outbid at the very least one main streaming rival to make the take care of MrBeast, a.ok.a. Jimmy Donaldson, who’s the most well-liked content material creator on YouTube. Donaldson additionally negotiated the appropriate to retain artistic management of the manufacturing.
“My aim is to make the best present potential and show YouTubers and creators can succeed on different platforms,” stated MrBeast in an announcement. “Amazon gave me the artistic management I have to try to make it occur. I hope to make the YouTube neighborhood proud.”
MrBeast will function the present’s host and an government producer for the present, which can stream on Prime Video. He’ll additionally proceed to make his YouTube sequence.
“MrBeast has captured the eye and creativeness of followers of all ages, from all walks of life, and everywhere in the world,” stated Jennifer Salke, head of Amazon MGM Studios. “We’re excited to work with Jimmy and his gifted staff to deliver his good, excessive manufacturing, and stakes-raising ideas to Beast Video games for our world clients to expertise.”
Beforehand, the primary season Netflix’s Squid Video games: The Problem set the report for greatest actuality TV payout with its $4.56 million prize.
Donaldson has been creating YouTube content material since 2016 and has a whopping 245 million subscribers to his channel. He has created almost 800 movies, a lot of that are high-end productions — equivalent to his real-life Squid Sport contest, for instance, which racked up 588 million views. His household pleasant movies usually characteristic stunts and acts of philanthropy, equivalent to paying for cataract surgical procedures to assist 1,000 blind individuals see once more. He’s given away hundreds of thousands in meals and provides for these in want. He’s constructed his personal studio for creating content material, a $10 million facility in North Carolina.
In February, Donaldson instructed Time journal that his channel brings in $600 to $700 million per yr, which is re-invested again into his productions. “Every video does a pair million in advert income, a pair million in model offers,” Donaldson stated. “I’ve reinvested every little thing to the purpose of—you would declare—stupidity, simply believing that we might succeed. And it’s labored out … I simply need to be the most effective and I need to make the most effective content material potential.”