Apple is reportedly in “energetic negotiations” with Google to deliver its Gemini generative AI expertise to the iPhone, Bloomberg reviews, and has additionally thought-about utilizing OpenAI’s ChatGPT.
CEO Tim Prepare dinner has already confirmed that Apple is spending “an amazing quantity of effort and time” on synthetic intelligence options, and plans to launch them to its prospects “later this yr.” Bloomberg’s report means that the AI options constructed into Apple’s merchandise might ultimately be powered by a mixture of first- and third-party AI fashions. Apple’s fashions might energy on-device generative AI with iOS 18, releasing later this yr, whereas cloud-based AI options like text- and image-generation might come through partnerships with the likes of Google.
If a Google deal involves fruition, Apple wouldn’t be the primary firm to have tapped the search big to supply AI options on its telephones. Earlier this yr Samsung added a collection of Galaxy AI-branded options to its Galaxy S24 smartphones, that are powered by Google’s AI expertise. Google’s AI additionally seems prominently by itself Pixel 8 gadgets. The potential branding or implementation of Google’s AI tech into Apple’s gadgets is but to be determined.
A possible AI deal between Apple and Google might broaden the attain of Google’s AI instruments to the over 2 billion iPhones Apple presently has out there. However Bloomberg notes that it dangers being a concession from Apple that its personal generative AI expertise is lagging behind its rivals. Apple staff have apparently been testing an in-house chatbot referred to as Apple GPT, and the corporate reportedly has its personal giant language mannequin codenamed Ajax, however Apple’s AI tech is claimed to be much less superior than the competitors.
It appears like we’d have some time to attend to listen to if Apple finally ends up signing its AI cope with Google, with Bloomberg noting that any such deal is unlikely to be introduced earlier than WWDC in June.