With the Sense 2 and Versa 4 announcement in August of 2022, the “Fitbit by Google” branding emerged. That’s now going away in favor of simply “Google Fitbit.”
Till lately, “Fitbit by Google” was used on fitbit.com, movies, and product packaging. Containers for the Sense 2, Versa 4, and final yr’s Cost 6 use “Fitbit” after which “by Google.” In the meantime, the Pixel Watch 2 packaging options “with Fitbit” within the nook.
Previously few days, the web site modified to utilizing “Google Fitbit” with out the arrow brand showing first. The inexperienced/teal dots are nonetheless utilized by the favicon, however it is a curious de-prioritization. Since “Google” now seems first, it may be that the four-color “G” turns into the icon going ahead, identical to Google Pixel and Google Nest.
In the meantime, the Fitbit wordmark has been up to date in order that it’s not lowercased. Apart from the “F” being capitalized, the Google Sans font is now in use (have a look at the ‘t’).
This follows the Google Retailer on Monday including a slew of Fitbit smartwatch and tracker equipment, together with bands and charging cables. As a part of this, the “Watches” class was renamed to “Watches & Trackers” with the web page completely revamped. We speculated that this paves the best way for fitbit.com to drop its retailer.
Extra broadly, Google reorganized its {hardware} division in January to practical group as a substitute of sustaining distinct Pixel, Nest, and Fitbit divisions with impartial design, {hardware} engineering, software program, UI, and many others. groups. There’s now, for instance, one crew liable for {hardware} engineering throughout Pixel, Nest, and Fitbit. On the similar time, Fitbit co-founders James Park and Eric Friedman, in addition to different Fitbit leaders, left Google.
The sensible impression of this transformation is how Fitbit being absolutely a part of Google is now being mirrored externally.
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